A CERTAIN BILLBOARD ON TORONTO’S GARDINER EXPRESSWAY IS EXTREMELY PROVOCATIVE

TEXT&DRIVE1

It’s a public service announcement from the Montreal office of John St.http://www.johnst.com/en/ – in partnership with Cieslok Media and it’s been getting both positive & negative reactions. Aimed at bobble heads who take their eyes off the road to send text messages (“I’m stuck in traffic on the Gardiner.”) and end up in the Wathan Funeral Home (“I’m lying on a slab in the Watham Funeral Home.”).  The Wathan Funeral Home doesn’t exist but it does have a website. Angry motorists who’ve Googled the place are confronted with a ‘don’t drive and text‘ message – http://www.wathanfuneral.com/

TEXT&DRIVE2A tweet from Bill Crandall: “I love it! But make the Wathan Funeral Home type bigger. It’s a vital part of the creative message and billboards go by in a blink.”