‘A Love Letter to Sterling Road’, a fast-becoming go-to destination in the West End. The poem was written by ERIC MUTRIE and published in 2017 by DESIGNLINES – https://designlinesmagazine.com/sterling-road/  From factory to funhouse,
Our new building’s got some history.
A century’s worth of stories –
Some remain a complex mystery.

We admire next doors’ designers
As though they’re famous wrestlers.
Our concierge desk is custom-made
By the one and only Dresslers.To the south is MOCA’s reno
Of a 1919 tower.
Among the art it’s soon to welcome:
Abstract depictions of a flower?A ‘nabe of new arrivals,
but also gems quite old.
Sterling may be the colour of silver,
But to us it’s solid gold.So raise a pint of Henderson’s
To all that’s brewing on the street.To neighbours here and coming soon,
Whom we just can’t wait to meet!”