A SPECIAL HOUSE NAMED VALLEY HALLA – ITS OWNER WAS INTO A BREAKFAST CEREAL EMPIRE

In 1936, at the heart of The Great Depression a rich widower, Dr. George Robert Jackson, was running a health food empire on the West Side of Toronto.  His home, which is still there, east of the Toronto Zoo, is in the Tudor country house style near the Rouge River.The breakfast cereal behind Dr. Jackson’s success, was his Roman Meal brand health food products, introduced just before World War One. A blend of whole-grain wheat, rye, bran and flaxseed, it cost about 25 cents a box and you boiled it into a porridge in about 30 minutes. The Doctor promoted its laxative properties, and added that it could cure kidney problems, hardened arteries, high blood pressure, arthritis and double glaucoma that made him blind in one eye.For a detailed story about the house, Dr. Jackson and the Cereal, go to The Toronto Star story ‘Business History: The House That Cereal Built’, written by Angus Skene, January 19, 2015.