AN INGENIOUS IDEA FROM MONTREAL WHERE 365 TAXIS HAVE BEEN BRANDED WITH A “BONJOUR” LOGO

While visiting MONTREAL last week we were surprised to see two-toned city taxis with a large “bonjour” on both sides. “The taxis are our ambassadors to the city,” said AREL SALEM, chair of the Taxi Bureau. “At the very least, people can now easily spot one.” The new paint job and logo costs about $1500., and the drivers themselves are paying the bill. Visitors take notice, it’s an expensive idea, and the city should chip in. <PHOTO ABOVE – Ross Winter>

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