I HAD NO IDEA THERE WERE NEWFOUNDLAND BUICKS – IN 1956 THEY WERE HOT SELLERS IN ST. JOHN’S

In the 1950s, most roads in Newfoundland were unpaved, rocky, and rough. In the capital city of St. John’s, a prominent dealership named Terra Nova Motors (which still exists today) sold a variety of brands – mostly GM marques – including, of course, the Buick.At the behest of Terra Nova’s dealer principal, General Motors flew a duo of Buick engineers to Newfoundland and were promptly taken on a 180 kilometre journey from their arrival point to the capital city.The Buick engineers were aghast. Their beautiful car was essentially uncontrollable on the bumpy and jagged highway. By all accounts, wheels pogoed up and down as the suspension flopped about like a freshly caught codfish. Cementing the problem were the number of Buicks suffering broken frames after just a short time on Newfoundland soil.Determined to solve the problem and repair Buick’s tarnished image, the GM engineers went back to Michigan and set to work developing a heavier than standard frame, specially tempered springs, and abnormally powerful shock absorbers. The changes worked, leading Buick to provide Terra Nova Motors with a few years’ worth of its opulent and newly stout two and four-door hardtop convertibles.

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