In the 1960’s it opened as the O’Keefe Centre for the Performing Arts <PHOTO ABOVE>, then it was called the Hummingbird Centre . . . then the Sony Centre, and now a $30.75-million deal has been made with the Meridian Credit Union to rename this newly renovated, 2,500-seat theatre Meridian Hall.
Civic Theatres TORONTO, which runs the St. Lawrence Centre, Sony Centre and the Toronto Centre for the Arts, is changing its name as well. In future, it will be called TOLive. Civic Theatres was created in 2015 to find ways to improve these three underperforming theatres.
Taken together, in 2018, there were 613 performances, with over 493,000 attendees. The 2019 budget is growing to $28.1 million — almost $4 million over 2018 — while the organizations subsidy remains $5.3 million, which is down $600,000 from 2017.
<O’KEEFE CENTRE OPENING NIGHT for ‘Camelot’, pre-Broadway, 1960’s>