TORONTO’S NEW MUSEUM OF CONTEMPORARY ART IS NOW OPEN ON STERLING ROAD

STERLING ROAD was once home to industry, and to some degree it still is. The smell of chocolate permeates the air as Nestle’s chocolate plant – home of Smarties, Kit Kat and Aero bars – is still going full tilt.

As urbanist JANE JACOBS once put it, “old buildings need new ideas”. Several of those new ideas are blossoming in this gentrifying semi-industrial neighbourhood, sandwiched between Little Italy and the Junction.

One major change on Sterling Road is the arrival of TORONTO’s brand new Museum of Contemporary Art, occupying five floors in the former Tower Automotive Building.

New museums aren’t so easy to come by these days, and MOCA’s move here involved a certain risk – which hopefully will soon pay off.

The first major exhibition entitled “BELIEVE”, features commissioned pieces from 16 artists who make use of a variety of media.

FLOOR ONE is always free to the public. It includes Forno Cultura café (not yet open), the Art Metropole bookstore & the Invitation Project, a series of site-responsive installations.

ADMISSION PRICES – Adults $10; Seniors (65+) $5; Students with ID (18+) $5; Under 18 FREE

OPENING HOURS – Monday (including holidays), Wednesday, Thursday, Saturday & Sunday – 10 am to 5 pm . . . Friday 10 am to 9 pm . . . and CLOSED on Tuesdays.

To reach MOCA by subway & streetcar, take the subway to COLLEGE STATION, then transfer to the westbound #506 streetcar, which passes through several neighbourhoods to STERLING ROAD.  The trip along College Street takes about 30-40 minutes.

Then follow the sign.

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