They shouldn’t have done it, but they did. Pressured by ‘politically correct’ demonstrators, PRIDE TORONTO decreed that police cars, police floats and uniformed officers would be banned from the Pride Parade, beginning in 2018. The result: donations & corporate sponsorships year over year have plunged; last year’s SURPLUS of about $1-million fell, creating a DEFICIT of $500,000; revenue from donations and fundraising dropped from $758,015 in 2016 to $106,565 in 2017; corporate sponsorships fell from $2,269,180 in 2016 to $1,506,804 in 2017.
This is a huge blow to a relatively small, but important organization, which means a lot to the LGBTQ community in particular, and the citizenry at large. The Pride Parade is a highlight of the year, and a huge money-maker for the City of TORONTO and businesses large and small. Fumbling it in this way is both regrettable – and unacceptable.