TORONTO couldn’t have asked for much more than this. It’s landed the convention every city wants – a gathering of the American Society of Association Executives. That’s the convention of convention planners, and for those in the tourism industry this is naturally a really big deal.

The Canadian tourism industry is planning to make the most of the opportunity. Tourism TORONTO has launched a campaign using phrases such as “In this city, it’s OK to let your guard down.” and “All flavours are welcome.”

TORONTO is easy to get to from almost anywhere. It’s safe, politically stable, has a healthy core, crime is relatively low, and it boasts a thriving arts, culture & restaurant scene. The city’s hospitality industry is working hard to build on these assets.