Thanks to Canadian rapper DRAKE for nicknaming our city ‘The Six’, NIKE has launched a new line of TORONTO-themed Air Max 1’s. The sneakers have a thick white sole, a black leather body and a polished shoelace. Inside there’s a CN Tower design and ‘The 6’ is written in purple on the tongue.
<PHOTO ABOVE – Canadian Press/ho-@jayscale>
When it comes to promotion every little bit helps. Way to go, Drake & Nike!