‘THE SIX’ (AKA TORONTO) JOINS NYC, L.A., PARIS & LONDON WITH ITS OWN $165 NIKE AIR MAX 1’S

NIKE4 Thanks to Canadian rapper DRAKE for nicknaming our city ‘The Six’, NIKE has launched a new line of TORONTO-themed Air Max 1’s. The sneakers have a thick white sole, a black leather body and a polished shoelace. Inside there’s a CN Tower design and ‘The 6’ is written in purple on the tongue.

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<PHOTO ABOVE – Canadian Press/ho-@jayscale>

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When it comes to promotion every little bit helps.  Way to go, Drake & Nike!

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