‘The Toronto Subway Typeface’ reappears on renovated St. Andrew station

TYPE1When TORONTO’s subway opened in the 1950′s, a distinctive lettering style was used exclusively throughout the system. “It was as if it was designed by an engineer and not a typographer”, says type and graphic designer David Vereschagin.“To see the Toronto Subway lettering fall into disuse and being absolutely eradicated is really sad.”

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Well, take heart.  The TTC is slowly polishing up several older stations, and reinstating the 1950’s lettering style.  St. Andrew station, in the heart of the financial district, is getting a $275,000 wall cleanup, plus improvements to the ticketing hall.  Osgoode, St. Patrick, Queen’s Park, York Mills, Kipling and Finch are in line for upgrades as well.

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Several examples of TORONTO’s subway typeface have been collected by DOMINION MODERN, a non-profit charitable organization founded in 2003.  Lacking a permanent gallery space, this volunteer organization mounts pop-up exhibitions, maintains a website, archive and an oral history project on Canadian architecture, engineering and design.  <PHOTOS – 1950 era Dundas station, City of Toronto Archives; Eglinton station’s original Vitrolite tiles>

One thought on “‘The Toronto Subway Typeface’ reappears on renovated St. Andrew station

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